People consume alcohol for many reasons: some to relax, others to celebrate and have fun and some to fit in with a group of people. While drinking for any of these reasons can cause health problems, drinking socially can be especially risky, because peer pressure can affect drinking habits in several ways. Specifically, peer pressure can increase the likelihood of the following problems:. Many people drink socially, which is fine as long as they only consume a few drinks. As Sarah Allen Benton explains, social drinkers drink in patterns that have low risks for addiction—female social drinkers consume no more than seven drinks per week, and no more than three drinks per day; male social drinkers consume no more than 14 drinks per week, and no more than four drinks per day.